The advertising campaign for Dolce&Gabbana rose the one (P&G Prestige Products) was launched in Moscow in November 2009. The sensuality of the rose the one fragrance is conveyed by Hollywood star Scarlett Johansson, who became the face of both the perfume trilogy the one and Dolce&Gabbana Make Up.
In the Dolce&Gabbana rose the one advertizing campaign she is a sweet and romantic girl surrounded by the nostalgic aura.
Grey Moscow advertizing agency developed the visual part of the campaign including adapting the prints for mass media, 20-second TV-commercial and outdoor advertisement materials.