This November Russian consumers will see the new ad campaign created for Grolsch beer (SABMiller Plc) by Deluxe 361 agency.
It unveiles the brand philosophy using different moments of Grolsch history. The slogans like «Realy be, not seem to be», «Actions, not promises», «Mission, not work» continue the idea of Grolcsh’s tagline in Russia — «What’s stopping you?»
The campaign is addressed to the male audience, who likes independent character of Grolsch and is free from prejudice.
The outdoor and print advertising first appeared on billboards and in printed editions, and from Nobember it has been accompanied by TV spots, shooted by the London based agency The Bank.
Credits to:
Director: Ian Cassie
Executive producer: Hannah Bentley
Director Assistant: Nick Lorentz
Operator: Ben Filby
Creative Director: Alex McReynolds
Film Director: Brad Bickerton
Art Director: Franz Lewis
Photographer: Mike Story