Supermodel, designer and fashion powerhouse Heidi Klum has created a versatile active wear collection for New Balance perfect for modern women on-the-go called Heidi Klum for New Balance launching this fall 2010 exclusively on Amazon.

«Busy women, like me, have changed their way of shopping. We now shop online,» says Heidi Klum. «I’m proud to announce that I have designed a line of active wear for New Balance that will be sold exclusively on Amazon. I could not think of an easier way to shop than from my bed on my laptop!»

Heidi Klum for New Balance will include haute tunics, knits, woven tops, leggings and outerwear pieces, developed to fit every body type and designed with cottons and silks that incorporate hand-woven stitching and intricate details.

The line will retail from $32-168 and will be available in the United States, United Kingdom, Germany & Japan beginning October 7, 2010 exclusively on Amazon. The collection reflects Heidi’s modern, sophisticated style and consists of easy, go-to pieces that add a dash of unexpected chic to even the most routine errand.

This partnership reflects global athletic and lifestyle leader New Balance’s commitment to delivering innovative and fashion-forward apparel that meets the needs and desires of women in motion. Klum visualized the ad campaign for Heidi Klum for New Balance, shot by famed photographer Rankin, with Jan Dikkers, Amazon Clothing’s creative director.