Heineken has launched a new commercial to add to the previous humorous spots Walk-in Fridge and Walking-Fridge. The new commercial, created by the Czar.nl studio, TBWA\Neboko and director Bart Timmer, revolves around popular shows, where people are showing their talents.

The ad is called Men with Talent and features dozens of male participants who are surprising the audience with their extraordinary skills, and whatever they do, Heineken beer is there. Some of their performances even make people weep.