Heineken, which turns 140 this year, collaborated with the Parisian record label Ed Banger to produce a new design of the brand’s new black-and-green anniversary bottle. The design of the new limited edition pays tribute to Heineken’s creativity and long-term relationship with the world of music.
Photo: Heineken x Ed Banger bottle, www.colette.fr
Ed Banger celebrates its 10th anniversary this year, so the new bottle commemorates two big occasions at a time. On March 1, the record label will throw a birthday party at the Halle de la Villette, where the 33cl bottle will be first unveiled. The design of the limited-edition aluminium bottle incorporates white lettering against the black background, and of course the legendary green Heineken star in the front. The print was developed by So-Me, video and album art coordinator at Ed Banger—he also created Coca-Cola’s Club Coke bottle design in 2009.
Photo: Heineken x Ed Banger bottle, www.colette.fr
The collaborative special edition will be available to purchase for €5.80 exclusively from French online store colette starting March 4. According to Highsnobiety, Heineken will also launch a special box set with the limited-edition bottle on March 11, in a week following the official release.