Heineken has teamed up again with the renowned French designer Ora-Ïto to develop a new limited edition of 100% sustainable aluminum bottles. The Icone Pure design (featuring iconic green logo and dotted inscription against the white background) is a new creation on the list of the brand and the creator’s collaborations. The first of them was unveiled in 2002 and was followed in 2009 by a release of the limited edition Green Line bottle.
Image Courtesy: bkrw.com
Image Courtesy: bkrw.com
Ora-Ïto is a pseudonym of the designer Ito Morabito, who was born in 1977 in Marseille, France. The first works in the talented designer’s portfolio were fake products for real brands—he was developing them just for practice. His first ‘targets’ were Louis Vuitton and Mac: Ora-Ïto made ads for LV bags and a camouflage-patterned carrying case for the Apple’s laptop, and then launched them on the internet as if the works were real.
The brands loved his creations and since that time are constantly commissioning him with new projects for their lines. So far, he has collaborated with Nike, Yves Saint Laurent, Adidas, Levi’s and many more.
Image Courtesy: bkrw.com