Heineken has launched a new football-themed campaign with an unexpected approach. This year the famous brand, official beer of UEFA Champions League, will arrange a great celebration dedicated to the end of the championship in Rio de Janeiro. For this occasion, Heineken has launched a micro-website and unveiled a cute sport featuring footballers dressed up in carnival clothes.

The fiesta is taking place at the site, where the visitors are invited to complete their personality tests, have fun and get the chance to participate in the huge event. To win a trip to Brazil entrants are to answer simple questions and enter personal information. The brand wants to determine if the respondents are real football fans and really have this Brazilian spirit. The winners (the name of the lucky ones are to be determined with the help of sweepstake) will get it all — women in bikinis, beer, fun and music.