The Hershey Center for Health and Nutrition® (HCHN) joined with the American Dietetic Association (ADA) to unveil Moderation Nation™, a new national program which kicks off by providing complimentary visits with ADA member registered dietitians to consumers, age 18 or over. Moderation Nation seeks to educate people on how to achieve balance in their lives through moderation, both in nutrition and physical activity.

As part of a three-year collaboration with ADA, announced in mid-July, HCHN will initially commit a half million dollars to the program to cover the costs of consumer visits with ADA-member registered dietitians through one-on-one counseling. To participate in this first-of-its-kind program, consumers can visit www.TheModerationNation.com to download a visit certificate and to arrange a consultation with any of the thousands of ADA-member registered dietitians through ADA’s Find a Registered Dietitian resource. Consumers will be reimbursed for their visits by The Hershey Company through mail-in rebate.

Moderation Nation will include a number of unique engagement programs to empower people with new approaches to understand how to achieve a balanced diet and lifestyle, including (among others):

Moderation Nation Menus: Easy-to-follow, realistic, weekly menus developed by registered dietitians that enable consumers to map out balanced meal menus based upon lifestyle and course-correct throughout the day and week to maintain balance.

Moderation Nation iPhone App: A new, free app that will encourage users to take short 10-minute activity breaks to achieve the recommended 150 minutes of moderate activity per week.

Retail Pilot Program: Through collaborations between HCHN and retail chains, the development of a pilot program to bring Moderation Nation RD consultations to the local level through in-store education programs in two retail stores in the first phase of the program.