Honda is going beyond impossible again. Yesterday, April 26, the company released an extended and enhanced version of its ‘Impossible Dream’ ad, which was launched 5 years ago and since then has won many awards. The new spot, developed by the Wieden & Kennedy London agency, reminds of the auto brand’s strapline, ‘The power of dreams.’

The ad, which features Andy Williams’ version of ‘The Impossible Dream’ song, will come to 28 European markets, and is sure to continue the success of the first ad. In the two-and-a-half minute commercial a man is taking an unbelievable wild trip and switches between using a Honda car, motorbike, speedboat and aeroplane, showing that with Honda virtually any surface can be “tamed”.

Ian Armstrong, Honda’s manager of communications, comments: «Honda is embarking on a journey to create a greater, consistent understanding of the brand across Europe, and ‘Impossible Dream’ is a fantastic opportunity to showcase both historic and future products in a film that truly generates a strong reaction from everyone who sees it.»

The ad features several futuristic models of the brand — hydrogen fuel cell car (FCX Clarity), the Hybrid Coupe (CR-Z), Asimo, HondaJet. — and even the humanoid robot, which makes a hot bath for the key character, to show the future of the auto industry.

Here is the previous version.