Ogilvy Argentina is building a strong emotional bond between mothers and their future babies. The creative group has developed a nice website for Huggies (the global brands is known for its products for babies) where visitor can see how a baby grows in a womb.
The campaign is called “9 months in vivo” and features an embryo developing into a baby “real-time”, with the help of ultrasound it can be seen how it changes (now it is in the 3d week). The project has been in works for a year, and is a result of a fruitful collaboration between the agency and Kimberly-Clark.
On the website any mother-to-be can read a plethora of helpful tips, get more informed of the normal course of the pregnancy by comparing their situation with the standards and become closer to the tiny baby inside her before it is actually born.