IKEA and WWF are spreading the world about Earth Hour again. They have co-operated together since 2002 towards a decreased ecological footprint by promoting responsible and sustainable use of resources. The partnership includes projects on forestry, climate and sustainable cotton production on three continents.

Earth Hour is March 27, from 8:30 – 9:30 p.m. This year, select IKEA stores from around the world will pledge support of planet earth by turning off non-essential exterior and interior lighting, as well as offering a range of Earth Hour themed activities for its customers. Among the many activities, select IKEA stores will offer «solar-powered-lit» dinners, distribute free candles to customers, sponsor customer and co-worker competitions, as well as post tips on the IKEA U.S. Facebook page (Facebook.com/IKEAUSA) to highlight climate change and ways to positively impact it.

Last year, almost half of IKEA’s retail countries participated in Earth Hour. It included activities in the stores, as well as IKEA co-worker involvement. The aim was to highlight the importance of fighting climate change. This year the aim is even higher. «Earth Hour is an opportunity to remind everyone that we — and everyone — must take steps in order to stop climate change. With 123,000 co-workers and 525 million visitors to IKEA stores annually, we can make a great impact by raising awareness of the possibilities we all have to make a change,» says says Thomas Bergmark, Sustainability Manager for IKEA.