In an effort to promote its 2nd generation Core processor delivering the enhanced quality of video content, Intel launches a new advertising platform dubbed ‘Visual Life’. It represents a series of online movies featuring high-profile bloggers, that is also open for contribution from general public.

«Through visual experiences, we define who we are. And a 2nd generation Intel® Core™ processor, with its combination of smart performance and stunning, seamless visuals, is the perfect engine for expressing and sharing your Visual Life,» says Intel on the pages of the campaign at intel.com

Visual Life campaign marks a seismic shift away from Intel’s business market positioning to become a consumer brand. The key point of the campaign is to illustrate the importance Intel places on the consumer, it’s willingness to speak directly to them, rather than rely on a cascade effect from its business customers.

The new campaign has been promoted on Intel’s Youtube Channel, Facebook fan page and Intel’s website. The first video featuring a famous photographer and blogger The Sartorialist Scott Schumann has received over 500,000 views since the day it was uploaded on Youtube. The second movie included in the series was ‘The Chase is On‘ by Venables Bell & Partners, which was featured at popsop.com earlier this month.

The list of videos is to be continued by the public. Intel is running a contest for website visitors who are encouraged to send their photos and films showcasing their own visual life for a chance to win prizes provided exclusively by HP.

The campaign is developed by Amsterdam Worldwide agency, whose CEO Brian Elliott told in an interview to Contagious magazine that: ‘Lifestyle is now technology — our job is to make Intel a meaningful lifestyle brand.»