To demonstrate the performance capabilities of its new the 2nd Generation Intel Core i5 processor presented to public at the Consumer Electronics Show in Las Vegas last week, Intel has created an engaging action-adventure video ‘The Chase,’ which is more like an action movie. The 2-minute long spot features a lady, who is trying to escape from two bandits in the virtual space of a computer. The heroine is changes programs like a cars, jumps from one window into another, leaving her chasers no chance of catching her with the much-desired envelope.
The breath-taking mini film was created by the Venables Bell & Partners studio based in San Francisco. “It all started with the desire to emotionalize what Intel makes possible in the most visual way possible,” commented one of the members of the creative team Tyler Hampton on the cutting-edge project, which was conceived about nine months ago. “It can’t be said enough how much Smith & Foulkes brought. Their work has always been stunning, but it’s also very clever, with lots of hidden gems throughout their films.”
In the beginning of the film, everything is just like it is with a usual movie—a girl dressed as a hotel is spotted in a room hiding from two aggressive guys near the door, who are about to break in. Then, the plot evolves just like it usually does in this kind of movies, with one little difference—the chase ‘gets out’ of one media player and continues on a bunch of ‘platforms’ including Word document, a Facebook page, Google Earth, YouTube, iTunes, a stop-motion series of images, a chat, Photoshop, an arcade-style fighting game, a banner, QuickTime again, Google Street View, Grand Theft Auto, and many more. The video, which demonstrates how quickly the programs can operate if the computer is equipped with I5processor, comes as a great addition to the spots ‘crafted’ from multiple windows (one of the recent examples is Google and Arcade Fire’s music clip ‘Wilderness Downtown’ created on the basis of HTML5 technology).
“Most people don’t realize that all of the increasingly amazing things we do on our computers are made possible by Intel,” continues another member of the creative team Paul Foulkes. “Telling the world that story is what drove every aspect of this piece. It is, at its simplest, a product demo of the processor in action.”