As an extension of his insatiable fascination with technology, which plays a significant role in his professional and personal lives, will.i.am, a multi-platinum music artist, producer and front man for The Black Eyed Peas, will engage in a multi-year, hands-on creative and technology collaboration with Intel Corporation as the director of creative innovation.

“Nearly everything I do involves processors and computers, and when I see an Intel chip I think of all the creative minds involved that help to amplify my own creativity,” said will.i.am. “Teaming up with the scientists, researchers and computer programmers at Intel to collaborate and co-develop new ways to communicate, create, inform and entertain is going to be amazing.”

The relationship ties in with Intel’s «compute continuum» vision, in which more and more devices will compute and connect to the Internet, and the company’s «visual life» initiative that explores how visual experiences such as photos, videos and movies are redefining the relationship consumers have with laptops, smart phones, tablets and other devices.

In his unique role, will.i.am will collaborate with Intel on many creative and technology endeavors across the “compute continuum” that may include such devices as laptops, smart phones and tablets. Complementing his visionary role as the front man for The Black Eyed Peas, will.i.am is also already working on music expressly for Intel.

Specifics haven’t been disclosed, but Deborah Conrad, Intel vice president and chief marketing officer, said that the partnership between will.i.am and Intel is the marrying of two worlds—entertainment and technology—in order to create what she calls “the ultimate experience.”