Intel is promoting their Ultrabook laptops in a new campaign that includes video spots and flashmobs.

Photo: Pop-up Theatre, from Intel’s Facebook page

The videos are demonstrating how the Ultrabook can be used to make people’s life more creative, fun and enlightening. Created by Party Tokyo agency, the campaign features 60 people doing fireworks, making yoga etc with Ultrabooks synched together via Wi-Fi to create ‘digital billboards’ in different sites across LA.

Called Pop Up Theater, the campaign shows off the thinness and quickness of Ultrabooks powered by Intel. All videos can be viewed on the dedicated web site.

The campaign reminds of those by rival Apple’s products that promote iOS-devices as a fun and easy way to both work and entertain. However, Ultrabook is hardly competing with MacBook Air, but offering a Windows-based alternative. The new line of Ultrabooks is coming later this year will be supported by Windows 8 and will have Intel’s i5 chips that boost every operation performed on the laptop.

“You won’t sacrifice power for beauty with a design that’s always less than an inch thick,” says Intel’s custom page on Facebook showcasing the slim Ultrabook made by Asus, Toshiba and other computer makers.

Intel is also promoting Ultrabooks globally with help of will.i.am, Intel’s director of creative innovation and a member of The Black Eyed Peas band.