Branding online: The time is now
With inspiring keynote speakers, powerful panel debates, exclusive research, interactive workshop sessions and plenty of networking opportunities, this year’s Interact Congress in the beautiful city of Barcelona is set to be hot hot hot! If you want to be part of the rapid evolution that is shaping the future of digital advertising, you need to be at Interact Congress 2010.
Keynote speakers include:
• Jef Vandecruys Global Project Leader Digital Connectionof Anheuser-Busch
• Laurent Delaporte, Vice President, Microsoft Advertising EMEA
• Darin Brown, President of Global Accounts at Razorfish
• Carlo d’Asaro Biondi, Vice President, Southern Europe, Google
• Sarajit Mitra, Global Head of Marketing & Client Experience, HSBC Global Banking and Markets
Exclusive research and interactive workshops — day one, 2nd June
• IAB Europe and research partner Screen Digest will reveal the long-awaited AdEx figures for 20+ markets in Europe
• The results of the Purchasing Index research with carried out with Google
• A workshop led by Tom Smith from Global Web Index on how consumers relate and react to brands via social media, including brand new case studies from members of IAB UK’s Social Media Council.
Hear the powerful panel debates — day two, 3rd June
• Opportunities and Challenges for Online Branding
Moderated by Guy Phillipson, CEO IAB UK, this session kicks off with a look at data and analysis on the power of online in terms of branding and advertising from a consumer perspective. Panellists include Tribal DDB, Eyeblaster, BBC Worldwide and InSites Consulting.
• Direct Response vs Online Branding
Randall Rotheberg, CEO of IAB US moderates this panel, which starts with a look at the trends in the US market and suggesting what this might mean for the European market. Panellists from ValueClick, Nugg.ad, Zanox, Yahoo! EMEA and R/GA London.
• The proof for branding online: How are we measuring it? What are we measuring? Gian Fulgoni Chairman and Co-Founder of comScore shares research findings to stimulate debate amongst panellists from Microsoft Advertising, Mindshare, AdMonsters, EyeWonder and moderated by Eric Urdahl, United Internet Media.
Don’t miss the debate in Barcelona in June! To know more, visit www.interactcongress.eu