Isobel have created a new campaign for Kettle which aims to re-assert Kettle’s position as the ultimate hand cooked chip.
Building on the ‘Simple is Better’ positioning, the three executions feature classic Kettle Chips flavours—Chilli, Cheese & Onion and Salt & Vinegar—with the image of the ingredients created by a montage of hand prints. The three ads also include the end line ‘The hand cooked chip’.

Rob Fletcher, Creative Partner, Isobel comments, “We wanted to create a series of ads to communicate the essence and charm of ‘homemade’. This is advertising at its most confident-paired back, simple and straightforward it exudes authenticity which is at the heart of the Kettle brand.”

The ads will run as full-page ads in national press in a six-week burst from October 3 with further executions to follow. Andrew Slamin, Marketing Director, Kettle Foods says, “We believe these ads communicate the essence of the brand in a simple and compelling way and should achieve real standout.”

Photo: A new print for Kettle sweet chilli