Jameson, the world’s leading Irish Whiskey, has launched a new Signature Selection twin pack exclusively to travel retail consumers that contains one bottle of Jameson (50cl), and one bottle of Jameson Signature Reserve (50cl).

Designed to introduce the consumer to Jameson’s range of whiskeys, the Signature Selection twin pack launched in February 2011. The pack is currently on shelf in Dufry stores in Tenerife, Prague, Egypt, Basel and Monastir, Heinemann in the majority of German airport outlets and Aelia across major French airport outlets, with a recommended retail price of £24.99 or equivalent. The pack will be rolled out to further customers over the next few months.

Michael Cunningham, senior regional manager travel retail, Irish Distillers Pernod Ricard says, “By combining Jameson Signature Reserve with Jameson in a very accessible half-litre twin pack, new and loyal consumers can enjoy two award-winning whiskeys and begin a journey that will lead them to further explore the extensive range of Jameson whiskeys.”