Ambrosia, the family favourite, is set to launch a fresh new design. Briefed to re-establish the brand’s authentic Devonshire roots and reaffirm its position in the heart of the nation, the new look created by jkr places the countryside at the centre of the design, bringing the world of Ambrosia to life.

“After visiting Lifton, the Devonshire village where the products are made, we were really inspired by the countryside. We wanted people to feel happy and contented when they saw the new Ambrosia packs. By featuring authentic elements from Lifton, we wanted to remind people that Ambrosia is the original Devon custard,” says Georgina Leigh-Pemberton, Account Director, jkr.

“The use of luscious fields, lowing cows under a bright, azure-blue sky really help bring to life the warm and comforting emotions that enjoying Ambrosia actually creates,” comments Donna Trist, Design Director, jkr.

“We are thrilled with the re-vamped Ambrosia packs which have helped increase our brand recognition and appeal amongst consumers as well as delivering improved on-shelf stand out,” says Rachel Moss, Marketing Controller, Ambrosia.