Breakfast is the most important meal of the day, yet the alarming reality is that 1 in 4 children live in homes where food is not always available, sometimes making breakfast hard to come by. As a breakfast leader, Kellogg has partnered with Action for Healthy Kids® to launch the Share Your Breakfast program to encourage Americans to help children who might otherwise go without.

For every breakfast photo or description uploaded to www.shareyourbreakfast.com, or sent via text with the word «share» from March 8 until July 31, Kellogg’s will help increase participation in school breakfast programs. The goal is to help share one million breakfasts during the 2011-2012 school year. The announcement came on National Breakfast Day, March 8, a day to celebrate the power of breakfast.

«Kellogg’s believes in the power of breakfast and its ability to help bring out the best in each day,» said Doug VanDeVelde, senior vice president of marketing and innovation at Kellogg Company. «If more schools can offer breakfast to their students, students will be better equipped to reach their potential, both inside and outside the classroom.»

Action for Healthy Kids was created in 2002 in response to then-U.S. Surgeon General Dr. David Satcher‘s public call to action to work with schools to fight the national epidemic of childhood obesity. Today, as a leading national nonprofit and volunteer network, one of Action for Healthy Kids’ key initiatives is to provide funding directly to school districts and schools to expand or initiate innovative breakfast programs to increase the number of children who start the school day with a nutritious breakfast.

Yesterday, people also could tweet a description of your breakfast with #ShareUrBreakfast. To participate in the action, they are also encouraged to change their Facebook profile picture to a breakfast and share news on how their family and friends can share breakfast with kids in need.