In June, KFC announced the search for «a new iconic face for the brand’s Kentucky Grilled Chicken.» While the winner of the «Ultimate Kentucky Grilled Chicken Fan» contest will receive Kentucky Grilled Chicken for life and may participate in KGC marketing efforts, the winner will not appear on the brand’s world-famous bucket.
This decision was made upon the online voting results at KFC.com — 96 percent of users were in favor of keeping the Colonel as the face of the brand.
Entries for a competition are being accepted through July 15 at www.myspace.com/unthinkfc.
via PRNewswire