Oscar Mayer, Kraft Foods brand, has launched a nice campaign called Good Mood Mission. The visitors of the mini-site are encouraged to participate in the project aiming at gathering food for Feeding America, the nation’s leading domestic hunger-relief charity. The brand offers the visitors to add their good mood to the gallery and tell the world what makes them happy. For each mood the company will donate one pound to the charity, and the ultimate goal is 2 million pounds.
If you tell your friends about the site via Facebook or Twitter, the charity will get 5 more pounds. If the user becomes a Facebook fan of the campaign, the brand adds another 10 more pounds of food. As for now there are more than 1,228 thousand pounds.
The campaign is supported by the Wienermobile vehicle, riding across America and asking people share their mood. The videos and photos of the smiling faces are featured on the website.