Kraft Foods is extending its partnerships with Paula Deen Enterprises, Digitas and EQAL to launch Season 2 of the Real Women of Philadelphia online community and cooking competition.  Building on the incredible success of the first season, home cooks nationwide are invited to upload videos showcasing their preparation of original recipes using Philadelphia Cream Cheese or the new Philadelphia Cooking Creme.

During the first season of the Real Women of Philadelphia, more than 1.3 million people visited the Real Women of Philadelphia community, sharing more than 8,200 tasty, easy to make at home recipe videos, which have received a stunning 31.6 million views in less than 12 months. This season, women nationwide are encouraged to create entertaining and creative cooking videos in each of four categories—appetizer, side dish, entree and dessert for submission. At the end of the eight-week competition and live cook-off event, one lucky winner will be chosen in each of the four categories and crowned the Season 2 Real Women of Philadelphia.  Each winner will receive a talent contract worth $25,000, star in her own cooking videos, contribute to a cookbook featuring the community’s favorite cream cheese recipes from the season and host the Real Women of Philadelphia community online.

«Last year we formed a winning combination with our partners to create and develop a site that generated 1.3 million site visits and empowered more than 40,000 women to become registered community members through their love of cooking and sharing recipes,» said Adam Butler, Brand Manager of Philadelphia Cream Cheese. «This season we look forward to extending our reach and continuing to provide a positive, interactive environment where even more women can connect through their passion for cooking.»

All female cooks, from novices to experts are invited to to enter the competition and join the community where thousands of members already share their family recipes, tips and stories with other real-life cooks.