Kraft Foods and skyrockit, a full service mobile entertainment agency, have joined together to produce Kraft Foods’ first eBook, ‘Spread a Little Joy,’ which is available in Apple’s AppStore, and at Amazon.com for $9.99.

The ‘Spread a Little Joy’ eBook contains a compilation of creative and delicious recipes featuring Kraft Foods’ popular PHILADELPHIA cream cheese. Culinary fans can wow their families and friends with over 70 recipes, including appetizers, entrees, sides and desserts made with PHILADELPHIA cream cheese—all available in the form of an aesthetic, easy-to-use eBook.

“We know our consumers are constantly on the lookout for new food ideas, and we thought a cookbook would be the perfect way to demonstrate how delicious and versatile Philly can be as a rich and creamy cooking ingredient,” said Adam Butler, Brand Manager PHILADELPHIA cream cheese, Kraft Foods. “skyrockit’s team understood our goals and was able to bring this unique branded mobile experience to life very easily through their intuitive platform.”

Kraft Foods saw success last fall when it introduced a premium branded iFood Assistant app, changing the perception that brands can only succeed with free mobile content. The iFood Assistant was then followed by Big Fork Little Fork, Kraft Foods’ first iPad app. Kraft Foods strikes again, this time with the help of skyrockit to create an eBook experience for cream cheese lovers.