Kraft Foods has released the new Big Fork Little Fork app, now available in the United States only on iPad. Big Fork Little Fork provides parents with an interactive resource to help them teach their children valuable cooking knowledge, smart eating habits and basic kitchen skills.
The app features 300 delicious recipes, how-to videos, entertaining and educational games, and interactive elements to help transform the way parents involve their kids at mealtime. Following the 2008 launch of the iFood Assistant app, this new iPad app demonstrates Kraft Foods’ ability and commitment to leveraging new technology to engage consumers in innovative ways, making their lives easier and more delicious.
“Kraft Foods understands that parents are hungry for food ideas that their kids will enjoy,” said Ed Kaczmarek, Director of Innovation, Consumer Experiences at Kraft Foods. “Our Big Fork Little Fork app is specifically designed to answer that need and is set to transform how families approach cooking and eating together. We see the iPad as the ideal device to host our newly developed content—it’s a highly interactive way for parents to engage with the app both in the kitchen and around the home.”
“Big Fork Little Fork is one of the most groundbreaking experiences to have been unleashed on the iPad,” says Derek Handley Co-Founder and CEO, The Hyperfactory, the company, which participated in developing the app. “It illustrates the creativity with which this device can change the game for brands wanting to innovate how they interact with consumers.”
Kraft Foods will continue to grow the content available for the Big Fork Little Fork app. Starting this fall, the food manufacturer will partner with a select group of celebrity chefs to develop chef-branded content packs available for download through in-app purchase. Marcus Samuelsson, winner of Top Chef Masters, will be the first featured chef showcasing his recipes, tips and photos, and bringing his global perspective of food and flavors to Big Fork Little Fork.
The Big Fork Little Fork iPad app is available for $1.99 from the App Store at www.itunes.com/appstore.