Lacoste is paying a tribute to its heritage by launching a lovely online pop-up book dedicated to the brand’s founder, René Lacoste. The online project features visual life-story of one of the most important figures in tennis history, starting from his early years.

The story is split into 6 chapters, and each of them tells (in English) about really notable events in the biography of the brand’s founder and the label  itself as well. For example, from the first part the viewers can learn how René started his outstanding career as a tennis player and why an alligator became the symbol of the brand.

The most important points go with an explanatory text and are supplied with original photos and videos, so that the viewers can get a deeper insight in the rich history of the brand by studying its background. Even if you haven’t been one of Lacoste’s fans, you are sure to join this ‘army’ after going on this great visual trip. Click on the objects (some of them are moving), flip through the pages of this awesome digital book and enjoy the experience.

In general, the visual style of this splendid website is very similar to the Hendrick’s Curiositorium,  and the fact that Lacoste’s pop-up story is all real, makes the book even more appealing.