This September, the Levi’s® brand is partnering with celebrated emerging men’s fashion designer Billy Reid to unveil a limited-edition, high-end collection that couples the denim leader with Reid’s Southern-bred approach to masculine design.
Hand-crafted in the USA, the resulting Levi’s Workwear by Billy Reid assortment showcases the Levi’s brand’s own workwear roots, incorporating utilitarian, highly functional styles, with Reid’s refined yet modern tailoring. The full collection is available for purchase at select Bloomingdale’s stores nationwide on www.bloomingdales.com, at all six Billy Reid store locations nationwide, and on www.billyreid.com.
Image Courtesy: www.billyreid.com
For the third consecutive year, the Levi’s brand has teamed with the winner of GQ’s «Best New Menswear Designers in America» project to create a collaboratively-designed, exclusive collection. The highly-influential, New York-based menswear designer Billy Reid is the third annual recipient to be recognized through this competition.
Image Courtesy: www.billyreid.com
As winner of GQ’s project, Reid was invited to visit and tour the extensive and private Levi’s archives, located in the blue-jean-inventor’s global headquarters in San Francisco. Using Levi’s museum-like, apparel archive as a starting point, Reid teamed with Carl Chiara and the Levi’s design team to develop a workwear-focused range that speaks to the denim-leader’s storied, highly practical origins, while injecting it with Reid’s own laid-back, casual elegance.
Image Courtesy: www.billyreid.com
The Levi’s Workwear by Billy Reid collection consists of a tightly-edited assortment of ten menswear styles. Among these, the cotton jersey, crewneck pieces feature an exclusive Calabama graphic. The Levi’s Workwear by Billy Reid collection ranges in price from $45 for a Calabama cotton crew t-shirt to $295 for the heavy twill Hunting Coat with detachable apron. Previous Levi’s Made in the USA lines include collaborative limited-edition collections developed with Filson, Brooks Brothers, Opening Ceremony, Robert Geller and Engineered Garments.