Following Target’s example, Levi’s is putting models wearing its Curve ID jeans collection in the windows of a high rise building to promote this new range in Japan. The new system of jeans, developed by Levi’s, focuses on shape, not size, thus enabling female consumers select exactly what will be fitting their curved (or not very curved) bodies.

Levi’s invited 30 models with three different types of figure to demonstrate in the windows of a Tokyo skyscraper how perfectly the new denim pants wrap their hips, bottoms and legs. The girls in bright clothes tore the vibrant curtains down and started jiggling their booties to disco music—not very choreographically, still in a quite attracting way.

Those, who didn’t have a chance to come to the spot with dancing ladies, can go to the micro-site and see the most interesting part online. Visitors to the hub can watch the girl shaking her butt and send a message to his or her by typing it in English or Japanese, with letters featured on photos with girl’s bottoms. Once the message is completed, ladies start shaking their butts—each letter stands for some particular move, and the whole message turns into a dancing performance.