Levi’s known for it’s sustainability campaigns and eco product styles such as Waterless jeans, is currently supporting a group of young American cyclists that aim to raise money for Blue Planet, a nonprofit dedicated to bringing safe drinking water to those without. That’s the part of Levi’s Shape What’s to Come initiative.
On June 18, Katie Spotz and Sam Williams began the Ride4Water race—a non-stop, cross-country bike race from California to Maryland. They are going to bike 3000 miles in less than eight days. The distance is 1,3 times as long as the Tour de France and in one-sixth the time. Levi’s is supporting the ride and donating an additional $1 for each tweet including the #Ride4Water hashtag for up to $5,000 beyond the initial sponsorship. Facebook users can share the news as well.
Despite the fact that Katie damaged her pelvis less than a week ago while on a training ride she’s riding a hand bike now. The brave girl has already challenged the nature and her own physical capability when she rowed across the Atlantic by herself—3,000 miles alone at sea for 70 days—to raise $100,000 for Blue Planet and ran 150 miles across the Mojave and Colorado Desert solo and self-supported.