LG Electronics announced plans to launch a multi-million pound marketing and consumer education drive focused on building its ‘Life’s Good’ brand in the UK. It aims to make technology more accessible to consumers and communicate how consumer lives are enriched by breakthrough technology.

The integrated campaign, which was developed by Y&R, Mindshare and LG One, will be rolling out in print ads, media partnerships, PR support and a social marketing campaign. The TV ads will be the first-ever to promote the Infinia range of LCD’s with their Full LED technology which are also 3D-ready. The commercials are showing how extraordinary the life behind the screen can be. One of the spots features an elephant, which is climbing a tree just to get a panoramic view. The voiceover encourages us to “take the viewing experience to a whole new level.”

“LG is committed to offering their customer the very best in technological innovation but this latest campaign goes beyond simply communicating that,» says Paul Meadows, Head of Brand, LG Electronics UK. «It’s about LG taking on the role of helping consumers better understand the ins and outs of the technology in their lives. We’re truly passionate about being the human face of technology.”