Lipton has officially rolled out its new campaign featuring new TV spots with Grammy Award-winning trio Lady Antebellum. The campaign that promotes 100% Natural Lipton Iced Tea and introduce new Lipton Tea & Honey iced tea mixes was announced earlier this year.

Photo: Lipton Tea and Honey

The campaign In 15- and 30-second TV spots Lady Antebellum guys use 100% Natural Lipton Iced Tea as a pre-concert refresher and then transform into the iconic sun, water and tea leaf silhouettes bringing joy and energy to fans.

In the 15- and 30-second TV spots for Lipton Tea & Honey, the band uses instant Lipton Tea powders to refresh people relaxing in a park. Then fans join the band in an impromptu concert.

This new range of iced tea mixes that contains natural honey and real tea leaves as well as real fruit flavors is hitting stores now nationwide. Customers can get free samples of Tea & Honey at http://www.liptonteaandhoney.com.

The campaign also includes print, radio, digital, and retail integrations as well as a series of Lady Antebellum’s behind-the-tour webisodes entitled ‘Drink Positive With Lady Antebellum’. Fans are invited to enter the ‘Drink Positive Sweepstakes with Lady Antebellum’ on Facebook for the chance to win a visit with the band in Nashville and exclusive live music downloads.

«Lipton and Lady Antebellum share a positive and approachable style, and we’re excited to come together in a big way this year,» says Marc Hanson, Director on Lipton. «This multi-faceted partnership will provide consumers with new ways to interact with the band and Lipton this summer.»