The local Indian artists love Absolut Vodka so much that decided to introduce their vision of what label it should have. The unknown street creators came up with a bright concept, which completely differs from the one presented by illustrator Devdatt P Manjrekar, who devised images for Absolut Mumbai.
The wall paintings have a cute double decker, a gateway, several autos, truck signings, a postbox and of course the Absolute bottle in the very centre. Maybe, when the brand will be launching its Delhi campaign (it just can’t leave this city out), it will take the creative design into consideration.
