Sprite is giving consumers an easy and inexpensive way to give back to communities through the «Sprite Tabs for Habitat» program. During the month of April, look for specially marked Sprite or Sprite Zero™ multipacks or 12-oz single cans with a unique green tab and Habitat for Humanity logo. For each green tab consumers collect and mail in by May 30, 2010, Sprite will donate 10 cents to Habitat for Humanity, up to $500,000.
Habitat for Humanity builds, repairs and rehabilitates safe, decent and affordable housing in partnership with low-income families in need. Sprite is making a minimum donation to Habitat for Humanity for $250,000 and a percentage of the total funds raised will be allocated to help retrofit homes with water conserving appliances.
Only green Sprite and Sprite Zero tabs will count toward the program. To participate, place the green tabs in a regular or padded envelope. At the conclusion of the program, Sprite will donate all tabs to a charitable organization to be recycled.
In addition to mailing in green Sprite or Sprite Zero tabs, My Coke Rewards® members can also help Habitat for Humanity by donating their My Coke Rewards points between now and May 30, 2010. My Coke Rewards points donated will deliver additional monetary support for Habitat for Humanity. For more information about this opportunity or how to become a member of My Coke Rewards, please visit www.spritetabsforhabitat.com.
Sprite will encourage consumers to participate in the program by placing Habitat for Humanity messaging on packaging, point of sale, and online. Additionally, Sprite is sponsoring ABC Goes Green, a micro site on ABC.com that focuses on offering consumers tips, quizzes and videos on how to be more environmentally friendly. For more information, please visit abc.go.com/site/abc-goes-green.