Not so long ago Nespresso presented a series of tongue-in-cheek TV adverts with George Clooney and John Malkovich starring, and it already has more sophisticated and delightful things in store to please its consumers.

This time, the brand launched Nespresso N-Art campaign aimed at collaborating with modern artists to find innovative and inspiring ways for brand promotion. As part of this campaign, Nespresso invited Indian avant-gardist fashion designer Manish Arora to decorate its brand flagship store on Champs Elysees in Paris.

Image Courtesy: ViaComIT and In & out

Taking the liberty of action he was delegated by the store owners, Manish turned the place into an haute-couture venue with eye-catching window decorations as well as colorful pop arty in-store animations and displays. His magical stick even touched Nespresso machines that were transformed into colorful fun-brewing devices.

Image Courtesy: ViaComIT and In & out

Moreover, the maestro unveiled a new collection dubbed «Manish Arora for Nespresso» which is a line of 16 dresses inspired by the Nespresso’s 16 tastes. The fantastic clothes were made from jewelled fabrics and coffee capsules.

Image Courtesy: ViaComIT and In & out

“A very very distant kingdom called Swig is governed by the Bacchitarius. During one of his hunting trips, he met a young girl throwing pebbles in a brown hot spring. Bewitched by the scent of the girl, it was not long in making the princess Nespresso, his queen. From this union were born 16 adorable little girls more beautiful than others. Their task? Spread their love and their fragrance around the world, ” told Manish Arora the legend of his collection.

On November 29, Arora will present his collection Miami. Espresso lovers can admire at his work at Nespresso stores in Sydney, Munich, Barcelona, New York, Sao Paolo, Beijing, and in a number of other locations across the globe until January 2011.