Marmite, the iconic British brand since 1902r, is celebrating the Queen’s Diamond Jubilee with a new special limited-edition Ma’amite in observation of the royal occasion and as a hat tip to a rousing 60 years of Britishness. Featuring the Union flag anchored by Marmite’s familiar brand equities, the commemorative Ma’amite launched exclusively in Sainsbury’s on April 16th.

Ma’amite is Marmite’s fourth limited-edition offering, joining the phenomenally popular Guinness, Champagne, Marston’s Pedigree, and Marmite’s Original and XO varieties. The commemorative packaging has been designed by Hornall Anderson UK.

Photo: Special limited-edition packaging of Marmite