McDonald’s, which is often blamed for promoting unhealthy meal choices, is doing its best clearing its image by improving food standards and adopting greener choices in its business. The biggest fast-food chain in the world has issued the 2012 Global Best of Green report, which highlights 90 examples of its environmental best-practice innovations. The 46-page illustrated report is spanning across eight categories—energy, packaging, anti-littering, recycling, logistics, communications, green building, and greening the workplace—and tells about the company’s achievements in each of them.
Photo: McDonald’s 2012 Global Best of Green report
The committee, which included McDonald’s, WWF, BSR, Ceres, and Conservation International, chose the best practices in each of the category and all these Planet Champions are unveiled in the paper. In 2012 Global Best of Green, all the examples are given in the clear ‘Opportunity—Solution—Results’ format and go with pictures.
In this year’s report, the company outlines over 20 energy-efficiency initiatives, which have been implemented around the globe in such field as carbon reduction, green building and more. For instance, the reports tells that McDonald’s USA has committed to match 30 percent of its electricity use at company-owned restaurants in 2012 with renewable energy credits from U.S. wind sources.
Here are some more practices highlighted in the press release.
Packaging: McDonald’s Canada’s switch to unbleached napkins and bags leads to positive environmental, customer and cost savings impacts.
Greening the Restaurants: McDonald’s USA plans to build 25 additional LEED-certified restaurants by 2015 through its participation in the LEED Volume Program.
Recycling & Waste Reduction: McDonald’s Austria achieves a 95 percent recycling rate in its restaurants with the McRecycle program.
Logistics: McDonald’s entire fleet of supply trucks in the UAE currently run on 100 percent biodiesel, made from vegetable oil recycled from McDonald’s restaurants.
And those are just one of the numerous approaches unveiled in the report, which can be downloaded here.