McDonald’s Corp., announced yesterday its sponsorship plans for London 2012. Being a worldwide Olympic partner and official restaurant of the Olympic Games, the fast food giant  will focus on championing sporty and active kids.

Dara Torres, a five-time U.S. Olympic Swimmer and mom will be the McDonald’s Champions of Play for the Olympic Games global ambassador.

McDonald’s has already successfully arranged kids’ program at the Olympic Games in Beijing and Vancouver. In London kids from around the world will experience a balanced approach to nutrition and activity.

Participating McDonald’s countries will initiate original activities for children aged from 6 to 10. After a local market selection process, up to 200 children and a guardian will travel to London for the 2012 Olympic Games.

«For the first time ever, McDonald’s Champions of Play for the Olympic Games will tour and play with athletes at the actual Olympic venues,» said Kevin Newell, McDonald’s Global Chief Brand Officer. «This will be an unforgettable, inspiring moment for our champions, along with attending the Games, seeing McDonald’s Chef demonstrations, taking an exclusive tour of the Olympic Village dining area, visiting London’s cultural sites, and making new friends.»

McDonald’s Champions of Play for the Olympic Games program will also offer online activities for kids and families. The program website will present balanced eating and fun play facts, and challenges and kids will be allowed to track their physical activities online. Special Happy Meal packaging featuring information and tips on balanced eating and fun play is another young customers attracting feature.

According to The Telegraph, McDonald’s is building four new restaurants at the Olympic park, with the flagship outlet seating 1,500 customers, ten times the average size of a restaurant in Britain. It will be 30,000 square feet. During the Games it will become the busiest of the company’s 30,000 restaurants in the world, temporarily taking over the Pushkin Square venue in Moscow.

McDonald’s will select 2,000 of its top staff and managers to work at its Olympic venue restaurants. It will be the largest international Olympic team ever assembled to serve the world’s top athletes, coaches, spectators, media and officials at the Games.

The company is developing a new uniform to debut in 2012 as well.