MINI by PUMA Unveil a Sporty and Urban Collection

The iconic sportswear brand and automobile manufacturer, PUMA and MINI, finally unveil their collection, announced back in July. The new range, inspired by the urban life and travelling as well as the native land of the auto brand, UK, includes six luggage solutions, a wallet, and three casual shoe styles. The MINI by PUMA collection “masterfully combines urban lifestyle with sports fashion,” says MINI, adding that “the appeal lies in the mix of a clear design language and intelligent functionality.”

Photo: MINI by PUMA Weekender bag

The luggage range includes the Weekender Bag featuring zips and snap fasteners (perfect for short trips), the versatile Workbag, which is adjustable in size and has a protective laptop slot, an integrated smartphone pouch, a tote-like Holdall Bag with for city shoppers, the Shoulder Bag, which can be “extended” to give space for extra volume, as well as classic Handbag. The bags have cleverly designed interior compartments to allow carrying more urban essentials at a time. See all the bags here.

Each of the sporty, elegant unisex black leather bags is adorned with a distinct and vibrant feature, a detachable luggage tags in bright lime, which definitely help them stand out. The design also includes contrasting zippers and shoulder straps inspired by MINI seatbelts also add to the stylish picture, while Union Jack motifs and bulldog silhouettes work as small decorative details, which provide a special British twist to the products.

Photo: MINI by PUMA shoe collection (click to enlarge)

The collection also includes three shoe styles, the low-cut and the chukka stylish and sportive sneakers, which got either a striking chequer pattern or Union Jack lining. The logos of the brands, as well as of their collaboration, can be seen on appliqué logos on the heel, tongue and sole. To pay tribute to the British origin of the brand, the shoes feature bulldogs on the inside of the tongue and on a metal rivet on the outside of the shoe. See the range here.

The pieces from the new collection are a great match for the previously released The Sound of MINI range.