The sauce and condiment categories are busting with products trying to appeal to a consumer in search of new tastes and authentic experiences. Mina Harissa is a new premium Moroccan red pepper sauce simple made with six natural ingredients (red bell pepper, red chili pepper, garlic, olive oil, vinegar, salt) and comes in three flavours (mild, medium, spicy).

Photo: Mina Harissa’s logo

Co-Founder, Fouad Kallamni, came to Monday Collective for a brand design that both differentiates within a crowded category and connects with the taste conscious consumer. The brand identity simple expresses the culinary culture, provenance and authenticity of Mina Harissa, a sauce hailed as the heart and soul of Moroccan cuisine. The simple brand icon captures the essence of Mina Harissa by using the six ingredients of the sauce within the shape of a red bell pepper when cut in two. Its style reflects patterns and graphics found on traditional Moroccan tiles and textiles. The logo was inspired by Arabic letter forms, expressed with a touch of contemporary style. As of this combined with a color palette of tones of black with a hit of spicy vibrancy gives Harissa a premium, authentic style that sets it apart from the other sauce brands.

Mina Harissa is now available at major grocery chains such as Wegmans and select gourmet stores as well as specialty web-sites.

Photo: Mina Harissa range

Photo: Mina Harissa range

Photo: Mina Harissa range