It’s easier (and much more pleasurable) to do good to the world when you do that together with a celebrity. Mozilla Firefox is calling all Americans who want to support a social cause and get some memorabilia from their favourite actor or singer to partake in a new initiative entitled Mozilla Firefox Challenge to raise funds for social causes.
“We’ve brought together thousands of people to build a better Web. Not for profit, but for good. This holiday season helps us take it one step further. Donate to a celebrity’s charity, join their team or fundraise for your own cause. You will win prizes from the celebrity teams while doing good the world,” states Mozilla on the platform.
Photo: A snapshot from the Mozilla Firefox Challenge page
The browser invited 12 A-listers, including Will Ferrell (Cancer for College), Jason Bateman (City Year), Zooey Deschanel (The Innocence Project), Paul Rudd (The Rolling Dog Farm), Sean Penn (The J/P Haitian Relief Organization) and Barbara Streisand (Cedars-Sinai Women’s Heart Center), who came up with their charities encouraging public to support the causes they represent, aiming to collect $25,000 for each of the projects by January 11. Mozilla, which kicked off the initiative by donating $5,000 to each charity, also promises to give an additional $25,000 to the sum the winning effort will manage to raise.
Social-minded visitors to the online destination on the www.crowdrise.com platform can donate money to the charity they like and get something from their most-loved celebrity in return. To enter a sweepstakes for a chance to get a special item (usually it’s something signed), one should make a donation indicated by the celebrity. The gifts include a signed cowbell from Will Ferrell, 2 tickets to join Edward Norton at the premiere of “The Bourne Legacy,” a voicemail from Paul Rudd, a signed copy of the “Elf” DVD from Zooey Deschanel or a signed copy of “My Passion for Design” from Barbara Streisand to name but a few.
The Pepsi Refresh Project, another social oriented program which helps social initiatives get money from the soft drinks giant, also saw causes from celebrities among efforts submitted by public.