Beginning this week, some of the biggest stars in NASCAR will turn laps at a much slower pace than usual, as they hit the racetrack on foot alongside fans for the first of five Coca-Cola Family Track Walks. Throughout the 2011 season, Coca-Cola will give thousands of fans the opportunity to experience a NASCAR race weekend from an amazing vantage point—on the track itself—at five different stops on the NASCAR Sprint Cup Series™ schedule.
Jeff Burton, Clint Bowyer, Michael Waltrip and Kurt Busch will be among drivers taking part in the second annual Coca-Cola Family Track Walks—a season-long series of events designed to encourage active family fun. Each Track Walk will provide opportunities for fans to get moving by offering direct access to the very racing surfaces of some of the most popular tracks on the circuit, including:
—Auto Club Speedway in Fontana, Calif. in March;
—Talladega Superspeedway in Talladega , Ala. in April;
—Charlotte Motor Speedway in Concord , N.C. in May;
—Michigan International Speedway in Brooklyn , Mich. in August; and
—Texas Motor Speedway in Fort Worth , Texas in November.
Following each Coca-Cola Family Track Walk, fans can enjoy entertainment for the whole family, including games, music, racing simulators, motivating lifestyle tips and Q&A sessions with drivers. All events are free to ticket and credential holders for the corresponding race weekend.
Away from the track, fans can visit www.MyCokeRewards.com throughout the year for more information on upcoming events and tips, sweepstakes and exclusive content featuring their favorite Coca-Cola Racing Family drivers.
Coca-Cola has been involved with stock car racing for more than 50 years and has been the official sparkling beverage of NASCAR since 1998. Through its partnerships with International Speedway Corporation, Speedway Motorsports, Inc. and Indianapolis Motor Speedway, Coca-Colarefreshes racing fans at the majority of NASCAR-sanctioned tracks. A signature part of the brand’s NASCAR association is the Coca-Cola Racing Family—a group of top drivers that includes Greg Biffle, Clint Bowyer, Kurt Busch, Jeff Burton, Denny Hamlin, Bobby Labonte, Joey Logano, Jamie McMurray, Ryan Newman, Tony Stewart and alumni drivers Dale Jarrett, Ned Jarrett, Kyle Petty and Michael Waltrip. Coca-Cola Racing Family members make appearances and are featured in advertising, promotions and packaging.