Nestle Waters North America continues its commitment to the Hispanic consumer and healthy living by announcing the launch of the Better Habits for a Better Life campaign, a multifaceted initiative that invites Latina moms to take small steps like drinking Nestle® Pure Life® which can contribute to living a healthier lifestyle.

One of the cornerstones of this year’s campaign is La Promesa Nestle® Pure Life®, a challenge that invites moms to replace one sugared beverage with water, per day — a small decision that can have a big impact on their family’s overall health.

The campaign continues a two-year partnership with television host and celebrity Cristina Saralegui who will encourage moms to make La Promesa, by taking the health and hydration message to the airwaves and online via a national advertising campaign. Additional spots will air on regional radio to support in-store communications at participating retail stores across the country, grassroots events and online at www.vivesanamentenestle.com starting May 1st.

Mothers interested in making the pledge can sign up by registering their pledge to remove one sugared beverage from their family’s diet each day and replace it with water. They will automatically be registered in the La Promesa Sweepstakes where they can win over $20,000 in prizes including the grand prize of a trip for four to Miami and dinner with Cristina Saralegui, a professional health and wellness consultation with health and wellness coach Ary Nunez, exercise equipment, and a year’s supply of Nestle® Pure Life® Purified Water.