Nestle® Pure Life®, the nation’s leading bottled water brand, announced its new four-year partnership with Keep America Beautiful® (KAB) and national sponsorship of the 2010 Great American Cleanup™. The Nestle Pure Life partnership with KAB will run through 2013.

The Nestle Pure Life partnership with the Great American Cleanup will focus on increasing recycling rates nationwide through a new recycling awards program. Nestle Pure Life will award a total of $25,000 to KAB for distribution to the top 25 KAB affiliates collecting the most PET bottles per capita during the 2010 cleanup events.

From March through May, roughly 1,200 KAB affiliates and Great American Cleanup participating organizations nationwide will rally an estimated 3 million volunteers to hold community improvement events — ranging from hosting recycling drives and removing graffiti to planting trees and community gardens to cleanups on public lands and waterways — designed to create cleaner, healthier communities. In 2009, volunteers in 32,000 communities took part in Great American Cleanup events.

Nestle Waters North America is committed to increasing recycling rates throughout the United States. In fact, the company’s Next-Generation Eco-Shape® bottle is among the lightest half-liter bottles available across the entire packaged beverage industry.