Nestlé total sales decreased by 2.2 percent

Nestlé total sales fell 2.2% to £47.49 billion over the nine months to September. In Europe sales were flat.

nestle_red_heart

The biggest sales growth was in the powdered and liquid beverages category (Nesquik, Nespresso and Nestea brands) which increased by 9.8%. Sales of confectionary brands also rose 4%. And in the petcare category (Purina and Go Cat brands) Nestlé saw the growth too — sales here increased by 8.8%. But the bottled water category (Buxton, Vittel and Pure Life brands) was down by 1.9%.

«In these challenging times, we have been streamlining our structures and product portfolio and, at the same time, we continue to invest in innovative technologies and expand our R&D capabilities around the world. In addition, we have increased spending in product innovation and consumer-facing brand-support,» said Paul Bulcke, Nestlé CEO.

via Marketing Week