With only three months left before 2011, global companies are gearing up for creating calendars for the upcoming year. While some brands invite celebrity photographers to shoot and movie stars to be featured in their calendar editions, New Balance Germany decided to crowdsource this job,  inviting creative talents to contribute to the brand’s new SNKRlendar.

Professional and amateur photographers from different parts of the world can submit works featuring their favourite NB sneakers to the website of the contest from October 1 through November 7. The panel of industry professionals will shortlist the stills to 12 winning works, and these photos will appear in the final edition of the calendar. The main selection criteria are breath-taking originality and pure creativity of the entry.

This year’s judging panel includes representatives of the well-known online magazines and sneaker shops Azita, Artschoolvets!, Hypebeast, Highsnobiety, La MJC, Sneakers Magazine, Sneakerized, SneakU, SNKRboook, Solebox, The Good Will Out as well as of the New Balance brand. Each of the juries is ‘responsible’ for a one month in the calendar.

The winners will have their work published in the catalogue, one of its copies plus a nice gift from New Balance (the brand hasn’t specified it yet). The works can be uploaded to the www.snkrlendar.com website.