Probably, the one of the best ways to immortalize a brand is to release a book dedicated to it. This approach has been used by a range of brands including IKEA, Nivea and Coca-Cola to name but a few, and New Balance decided to join these ranks. The sportswear brand has released a book titled Let’s Make Excellent Happen, in which it explores its most successful collections of the past and highlights the upcoming Fall/Winter 2012 collection.

Photo: New Balance’s Let’s Make Excellent Happen book cover, wwww.strictlydeadstock.com (click to enlarge)

The edition, which was published by Transworld Japan, synchronizes with the brand’s positioning, launched in 2011 under the Let’s Make Excellent Happen tagline. Apart from paying tribute to the rare heritage pieces, the book offers street snaps and shoe maintenance tips to treat your New Balance shoes right.

The book went on sale on Monday, August 20, in Japan and unfortunately won’t arrive in international stores—so, if you are a die-heart NB fan, you have to go to Japan to purchase the piece (it is available at select TSUTAYA bookstores at ¥1,000, approximately $12.50). You can also order it online for the same money—for example, the book is available here.