To expand functionality and beat all the competitors, quickly following business social network LinkedIn,on December 5, Facebook introduced a new look and feel of its user profile page. The idea behind this innovation is to make users login to Facebook not just for staying in touch with friends, chatting, watching photos and reconnecting with the old friends, but also consider it a tool for doing serious business, hiring people for the new job, exploring more information about your employees and find people with the same professional interests as well as those working in the same field.

Not only you can add all the languages you speak and list the projects you worked on, you can also tag the users who helped you on the projects and thus, stay in touch with your colleagues.

«Facebook was originally primarily a place for fun and play, but it’s quickly evolving into an essential place on the Web to conduct business and establish professional connections. The new redesign, allowing users to flesh out their resumés, is definitely a threat to LinkedIn’s business«, says Kashmir Hill, a reporter for Fobes blog.

However, not to lose its image as a one-stop social media for informal communication, along with the above-mentioned updates, social media developers introduced more fun features to enrich functionality and informative value of a user profile. Thus, the recently uploaded and tagged pictures move on top of your profile to give your profile page visitors an idea of what’s been going on lately in your life. Also, the newly-introduced «infinite scroll» feature gives you an opportunity to quickly browse all your photos.

This is, of course, not all of the news Facebook has in store for its users. For more information on the updated look of Facebook user profile, please visit www.facebook.com/about/profile/ and read a post by Josh Wiseman at Facebook Blog. So far, you can choose to update and switch to the new look of your profile. But you may also opt out to keep the traditional version. Anyway, developers team plan to activate the new version sitewide in the beginning of 2011.