The Leo Burnett advertising agency from Puerto Rico devised a great ambient campaign for McDonald’s to promote the new Angus Burger. The image of the product appears in the smoke, which is chanelling from the outlet’s grills. The huge burger can be seen when it’s dark, and it’s really impressive. Now the advertising can be not only seen, but smelled as well.
The bright image of the new burger appears alongside the ad’s tagline “Smells good, Tastes better. Angus”.