Nike is going on introducing additions to its football-themed campaign dedicated to the World Cup tournament in South Africa. This time, the brand has commissioned a London-based artist/illustrator HelloVon to create a ‘wall of fame’ featuring prominent footballers to mark the final stage of Nike’s «Stadium at Selfridges«, created as a place where real fans can experience live matches, watching them from giant screens (65 in total) in the venue.

Image Courtesy: It’s Nice That

The destination was opened on June 11 and will close its doors on July 11, when the World Cup 2010 will come to its end. The row of 17 portraits or «windows» showcasing Didier Drogba, Wayne Rooney, Cristiano Ronaldo, Franck Ribéry, Fernando Torres and many more will be on display along Oxford St., London, until July 7.

Image Courtesy: It’s Nice That

«Balancing surrealism and realism, for Nike’s he [Von] immortalized the fleeing celebratory moments that resonate in the emotions of a worldwide audience—the momentary mood of millions as the future is written,» states Nike in the supplementary text to the project-themed images.

The pieces were developed in collaboration with the It’s Nice That studio, which provided the art direction.