Winning is nothing like just taking part. The Dutch National Team shows a great game, but it needs a trophy. This time it will bring it back to its country whatever it takes. Nike is sure that the team has huge potential and is worth more than just participation, and if the situation requires it, the team will bleed orange to get the Cup.
In the new spot the brand encourages the orange team to get to the end and be the winners. There are a lot of things to sacrifice if you want to reach the first place, but still there is more to get afterwards. What can be better than recognition of your fans? The brand wants the Dutch footballer to give their “orange blood” to gain the victory.